AUTO Typeface Poster
The Challenges
To create a successful and beautiful typographic design, the history, use, audience, and context of the design and its components must be carefully considered. For this project, we had to examine the visual and communicative nuances of a type family, and create a two-sided 24" x 36" poster that illuminates these aspects of the family in a design that establishes a functional context.
The Solution
Auto 1 is a readable san serif typeface with 24 fonts that give customers flexible choices to choose from. I decided to put the typeface into the context of a racing poster to illustrate the readability of the typeface when the viewers are on the move. Grid, color, and other design elements were used to reflect the speed and the atmosphere of a race as well as to ensure cohesion throughout the design.
